Webinar: “How to Run a Successful Summit”

Presenter: Dr. Erica Goodstone

Air Date: May 5, 2021

*Our webinars are open to enrolled Sex Coach U students and current members of the World Association of Sex Coaches only. Click here for more information about enrolling in our program.

During the current era of online living and learning, you may be thinking about hosting a virtual professional summit. It seems like a fun way to connect with like-minded professionals and earn money, right? The question is, do you know what creating, hosting, and selling a virtual summit involves? In this webinar, Dr. Erica Goodstone, the consummate summit host, shared with us her strategy for making a virtual summit a success.

Dr. Erica Goodstone is an accomplished, holistic-minded professional. She does it all! Dr. Erica is a personal health and wellness coach, couples therapist, healer, published author, healing through love mentor, virtual summit host, and professional speaker. She is an AASECT-certified sex therapist. She’s also a member of the faculty at the International Institute of Sexology. You can learn more about her at her website drericagoodstone.com.

The Big Questions to Consider when Doing a Virtual Summit

“You need some followers, but don’t let not having 10,000 followers stop you.”

The first question to consider when doing a virtual summit is, “What do you believe?” For example, do you believe you need to have a million followers on social media in order to host a successful summit? Dr. Erica explained to us that it’s good to have some of your own followers on social media, but, as the host, you do not need to have a huge following or contact list to be successful. If you invite other speakers to participate in the summit who have large audiences, that is a huge help. Further, once you have secured one speaker who has a large social media audience, you can use that as leverage to confidentially invite other speakers who have large followings.

Another question to consider is, “Why do you want to create a virtual summit?” For example, it may be to boost your sense of self-worth, establish your professional identity, or help grow your practice. In Dr. Erica’s words, “What is your big why?” She shared that her big “why” was to educate people about everything that is available in somatics and touch therapy. So, for her, it was primarily about educating people. She added, “The main thing is to have a burning desire to educate people.”

How to Mentally Prepare for a Successful Summit

“There is a balance between what you can do and what you can delegate.”

Think about what you want to create. If you believe there is so much to do and it will take a long time, you may get overwhelmed. For example, if you are concerned about technical know-how, you can hire inexpensive help or barter skills with a colleague. Yes, it takes time to build. But, Dr. Erica reminds us that you have to start somewhere, and you can start small.

“You can’t measure financial reward by what happens from the one thing that you do. It’s a building process. You build to success.”

You may wonder what do you do if no one shows up for your summit? Well, as someone with plenty of experience with summits, Dr. Erica has been there and done that. In the webinar, she shared her story of transforming this exact scenario so that it actually ended up benefitting her and others.

The Nine Steps to Creating a Successful Virtual Summit

So maybe you want to host a summit. You’ve got an idea and a topic that you know would be meaningful to your audience. But it seems like so much work. You wonder how you would execute it. Where do you even start? Maybe you wish that someone would just hand you a step-by-step process. Well, Dr. Erica has your back! In the webinar, Dr. Erica shared with us her nine steps to creating a successful virtual summit. She even created a downloadable PDF with the nine steps that you can download. Current Sex Coach U students can find it in the webinar library in the student portal.

If you want additional support and guidance from Dr. Erica, she’s got something just for you! Dr. Erica offers a 3-month course that is designed to provide you with everything you need to know and do to help you handle all the moving parts of creating and hosting a successful virtual summit. You can learn more about the program and sign up for it at www.relationshiphealingtoolbox.com/create-your-virtual-summit/.

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If you’re interested in participating in webinars like these, attend the next live Info Session to learn more about becoming a Certified Sex Coach™ through Sex Coach U.