You CAN create a thriving, sustainable career doing what you love!

Would you rather have a career that feeds your soul or one that pays beautifully?

Maybe you think this is a choice you have to make. In fact, it might be a choice you’ve wrestled with for some time. 

But, why not have BOTH? With the right preparation and the right roadmap, you can! 

The Business of Sex Coaching (BOSC) is a unique and exclusive business and marketing training for sexuality professionals to launch and maintain a thriving private practice. 

You can enjoy financial freedom and live the life of your dreams while also having a powerful impact on the world.


The BOSC program is not currently available. We are in the process of renovating and upgrading our business training to make it an even more powerful, customized, interactive, dynamic program to support you in your long-term career success as a Certified Sex Coach. Available Fall 2023. 

A sign reads "Closed for Renovation" with some letters missing

If you enroll in our Core Certified Sex Coach training program during our Spring 2023 enrollment period, as a bonus, you will receive access to our brand new Business Quickstart workshop. This 14-day intensive teaches you the MOST essential elements to launch your new sex coaching career. Then, in the Fall, you’ll be first in line to enroll in our new in-depth business training program that will empower you to build a thriving, long-term, and sustainable career as a sex coach.

This Spring, begin your journey to becoming a Certified Sex Coach and learn the foundations for getting your first client. Enroll in the Core + Business Quickstart for just $599/month for 18 months (with the Early Bird $1,000 discount)!

Why do you need the Business of Sex Coaching?

Let’s start with the basics.

Most therapy and coaching training programs will give you little to ZERO training in how to set up your private practice and start attracting paying clients. 

Although psychotherapy, counseling, Marriage and Family Therapy, life coaching, or even tantric or sexological bodywork training programs help you learn how to be an excellent practitioner and to be amazing at what you do, you learn very few business skills.

You don’t learn how to identify your ideal clients or how to speak their language, how to pitch your services, or how to create a solid business strategy so you stop wasting your energy.

You don’t learn how to budget, financially plan, or how to set your rates, so you grow anxious as each month comes to a close, wondering how much longer you can do this. 

You don’t learn how to build a website, or what you need to know so you can hire somebody to do it for you who won’t take advantage of your lack of knowledge. 

You probably don’t learn how to create a brand, how to choose what social media platforms to leverage, how to set up your accounts, or even what software you need to run your business.

You’re left wondering where to start, and any time you try, it feels so overwhelming.

You just… give up.

This doesn’t have to happen to you!

What if, instead, you know exactly who it is you’re called to serve and have a plan to reach them that actually works?

Almost every session flows beautifully because you and your client are well-matched, since you took the time to develop your ideal client avatar and knew how to market to them specifically.

You price your services and products at a rate that is fair AND reflects your value, because you know what the transformation you offer is worth. Your clients keep coming back and referring their friends to you, because they are blown away by the power and value of the experience.

Your solid business and marketing plans result in more clients than you can handle, so you joyfully refer people to your colleagues.

Rather than feeling exhausted, frustrated, and ready to give up, instead, you wake up every morning energized and eager to take on the day, knowing that you are having the effect on the world that you’ve always dreamed of. 

Introducing the Business of Sex Coaching

You may have realized you’ll need more help and specific skills in order to make your private practice a success. 

You could do what many budding sex coaches do: Hire a business coach. 

In fact, you’d probably hire a few coaches because you’ll find that many of them don’t really know how to best help you succeed. 

You could invest in a high-ticket business coaching or mentorship program to help you take off, which can cost upwards of $15,000.

But again, most of these are not specifically designed with sexuality professions in mind.

Starting any successful business is tough—and for you to launch a successful, financially rewarding sex coaching business, you’ll face a unique set of challenges, on top of the typical ones.

Other business programs and coaches can tell you how to hone in on a target client and how to set your prices…

…but they don’t factor in the questions you might have as a sex coach!

Questions like…

“How do I confidently explain my career when people ask, “What do you do?””

“How should I show up online as a sexuality professional?”

“How can I get in the right mindset to charge good money for my services?”

“Can I make a great living as a sex coach without working myself to the bone?”

And frankly, many business coaches won’t really understand or fully support the work you do with sexuality.

Remember—sex is a lighting rod topic, and it can trigger existing shame.

That’s why you need a business training that is created specifically FOR sex coaches, BY sex coaches who have been in your position and have had the same concerns. 

This program is not just for sex coaches! If you’re a different kind of sexuality professional, this program can benefit you, too. We all need to develop business and marketing skills to make our careers successful.

BOSC Reframes Your Mindset

As therapists, we are encouraged to build and excel in clinical skills. No one really prepared us for the business world. BOSC makes me realize that, as with clinical skills, building a business requires us to be patient and trust the process. BOSC is also about reframing a mindset that encourages us to dive into our perceptions and beliefs around business, money and work-life balance.”

Dian Handayani, BOSC Student, Singapore

What makes BOSC different?

We know how daunting it can be to own a business in a small, controversial field that many people have never heard about.

(“How can I tell my family/community/friends on Facebook that I work with SEX?! What will they think of me??”)

We understand how overwhelming and confusing it can feel to settle on a niche and market to a specific type of client.

(“But I want to help everyone!!”)

We know how it feels to deeply desire a business that allows you to fulfill your passion, meets (or exceeds!) your financial goals, and empowers you to help those in need of healing.

You want a business that provides a WIN-WIN-WIN:

Win for your clients: because they experience a powerful transformation.

Win for you: because you’re being paid well for what you provide and your needs are taken care of.

Win for the world: the world becomes a more welcoming and sex positive place because you’re helping usher in the New Sexual Revolution!

That’s why we’ve designed this one-of-a-kind training.

The work you want to do is anything but generic: it’s incredibly effective and specialized. 

Your business training should be, as well! 

This is what makes BOSC a truly unique program—it laser-focuses on the areas a sex coach needs most:


You are your business—that’s why it’s vital that your work stems from a stable, confident core. BOSC will help you focus on your Inner Game, the mindset that sets you up to show up fully in your business with grace, strength, and resilience.   


Business is more than passion. BOSC will guide you in your work on your Outer Game, the strategy-based approaches that will prepare you to step proudly into your role as a smart, efficient entrepreneur. 


You don’t have to do this hard work alone. As you move through the program, you’ll meet with our team for monthly webinars, join a private Facebook community with your peers, gain access to weekly coworking sessions with other BOSC students like you, and twice monthly group business coaching the Business of Sex Coaching co-creators Dr. Patti Britton—our founder and the Mother of Sex Coaching herself—and Sarah Martin. 

How does it work?

When you join the Business of Sex Coaching program, you’ll get access to 13 in-depth business and marketing courses. The coursework is delivered via pre-recorded videos with accompanying workbooks. There may be additional suggested readings, journal prompts, and exercises for you to complete.

You’ll start with the “Inner Game” coursework designed to help you shift your mindset and perspectives on your limiting or negative thoughts, beliefs, and behaviors around money, prosperity consciousness, success, and more.

Then you’ll move on to the “Outer Game” content, which is the real-world actions you need to take to set up and structure your business, to figure out your pricing, and to determine your most effective marketing strategy.

There are three milestone projects on your Business of Sex Coaching journey:

  • Course 804 Your Niche: Ideal Clients & Customers
  • Course 806 Educational Product Development
  • Course 809 Marketing Implementation & The Launch

After you’ve completed each of these projects, you will submit your work and receive personalized, individual feedback from a BOSC faculty member.

The whole BOSC program is oriented toward taking action and actually getting your business going. You can dip in and out, take what you need, and build momentum, all while having the support of your peers and faculty.

You have multiple opportunities for direct interaction with your faculty and fellow students during several monthly group coaching and mentorship sessions on Zoom, plus you can actually work on your business WITH others in the program during the weekly business co-working sessions.

Group Business Coaching

BOSC students benefit from regular group business coaching and mentorship sessions, including monthly Inner Game group coaching (to help you shift your mindset) with Dr. Patti Britton, and monthly Outer Game group coaching (to support you in taking action) with Sarah Martin.

Business Co-Working

BOSC students are also invited to join weekly focused co-working sessions. These sessions help you stay accountable for completing your BOSC coursework and building your practice throughout your journey at Sex Coach U. All while building camaraderie and a professional network of like-minded colleagues.

Here are just some of the topics you’ll dive into:

  • Conquer your money blocks by changing your money mindset

  • Work smarter, not harder by managing your time effectively

  • Chart the path of your future by setting your business vision and intention

  • Define success and set achievable business goals to get you there

  • Create a bulletproof business model that works for YOU

  • Identify, reach, and serve your ideal clients who will happily pay well for your services

  • Design your website and social media to sizzle and sparkle so that they resonate with your ideal clients

  • Build a stunning website that turns casual visitors into high paying clients

  • Create and monetize your unique message to the world so that you are paid well for your passion

  • Mastermind and execute a sell-out launch

  • Onboard new clients: how to finesse the initial conversation, assessing if they are the right fit and getting them started on your coaching program

  • Build your professional referral network of therapists and practitioners to give you a constant stream of new client inquiries


Helped Me Go From Amateur to Professional

Before the BOSC program, my business was not really a business. It was an idea, a fantasy. After participating in the BOSC program, I have a clear vision for my business and a business plan strategy to guide me. I know the actions I need to take to grow my business, and I am equipped with the resources and information I need to make it happen. The BOSC program helped me go from amateur to professional.

Jordan Vecchio, BOSC Graduate, Atlanta, GA

Here’s everything you get when you enroll in BOSC:

  • 13 in-depth business and marketing courses so you’re fully prepared to launch and maintain your successful and sustainable private practice.
  • Student advisor feedback on your 3 BOSC projects, which gives you the guidance you need to continue building your business.
  • One monthly Inner-Game group coaching call to help you let go of scarcity thinking and embrace an abundance mindset.
  • One monthly Outer-Game group coaching call to help support you in taking action and getting it all done.
  • Weekly BOSC coworking sessions to help you stay accountable to your goals and connect you with your peers and future colleagues.
  • Secret FB group of your peers where you can stay connected between the live events — you’ll never have to feel lonely on this path.
  • Twice monthly webinars to further enhance your knowledge and skills about sexology, coaching, business, and marketing.
  • Lifetime discounted membership dues in WASC, if accepted, which brings a host of other benefits designed to enhance your career.
  • A customized Certificate of Completion, to remind you of all that you accomplish in this program and your career.

Your successful entrepreneur’s journey begins now

Are you ready to claim your place as a successful sexuality entrepreneur with a thriving practice?

Click below to join our Interest List and get the earliest access when we re-launch in the Fall of 2023.

You’re about to embark on an exciting journey to manifest the career of your dreams!