Sarah Martin is Sex Coach U’s General Manager, responsible for strategic management and planning, as well as technological excellence, bringing innovation to the student experience. Further, Sarah is the Executive Director of the World Association of Sex Coaches, the premier professional association for sex coaching worldwide. The Association aims to raise the profile of sex coaching and to support members in building thriving, profitable private practices. In addition to Sarah’s leadership roles in the field, she is the top sex coach for software developers worldwide. She helps software developers gain sexual confidence through a process of Sexual Craftsmanship. You can learn more at her website. When she’s not seeing clients or managing Sex Coach U, Sarah is a sociologist with research interests in men, masculinities, and masculine online subcultures. She wrote her Master’s thesis about Pickup Artist handbooks.